Facebook Insights

 Facebook Insights: Facebook insight is a powerful analytical tool on Facebook which gives users (Facebook page owners) aggregated information about three groups of people – people connected to your Page, people in your Custom Audience and people on Facebook – in order to create posts that resonates and easily reach more people similar to the ones in your current audience.

With Facebook insights, you can get to know your audience better, you can see their age and gender breakdowns, education levels, job titles, relationship statuses and more. You can as well find out what they like, learn about people's interests and hobbies and their lifestyle to tell you about the types of people who are interested in your business.

Below are Facebook Insight sections with brief explanations;

Check Out: How to Know Who's Following Me on Facebook

Overview
This section provides a snapshot of your overall page’s performance in the last seven days. It is based on 3 core areas:

• Page Likes: Total and new likes for your Page
• Post Reach: Total number of unique people who were shown your Page and posts
• Engagement: Total number of unique people who engaged with your Page, as well as different engagement types

Likes
In the Likes section, you’ll see 3 core metrics:

• Page Likes: The total Page likes for each day, over a 28-day period
• Net Likes: The number of new likes minus the number of unlikes
• Where Your Page Likes Happened: The number of times your Page was liked, broken down by where it happened

Reach
The Reach section shows you:

• Post Reach: The number of people your post was served to, broken down by paid and organic reach
• Likes, comments and shares: The positive engagement that helps you reach more people
• Hide, Report as Spam and Unlikes: Negative engagement will decrease the number of people you reach
• Total Reach: The number of people who were served any activity from your Page

Visits
Under Visits, you’ll see:

• Page and Tab Visits: The number of times each of your Page tabs was viewed
• External Referrers: The number of times people came to your Page from a website outside of Facebook
• Ensure that your Page is filled in with basic information so that you can be found by the people who matter most to you.

Posts
The Posts tab is divided into the following 3 sections:

• When Your Fans Are Online: Shows you when the people who like your Page are on Facebook content
• Post Type: Displays the success of different post types based on average reach and engagement
• Top Posts From Pages You Watch: Gives you the engagement of posts from the Pages you're watching

Video
The Videos section will show you 3 things:

• Video Views: Number of times your Page's videos were viewed for 3 seconds or more
• 30-second Views: Number of times your Page's videos were viewed for 30 seconds or more. If a video is less than 30 seconds long, this counts when people view 97 per cent of it.
• Top Videos: Most-viewed videos on your Page watched for 3 seconds or more.

People

• The People tab is divided into Your Fans, People Reached and People Engaged.
• Your Fans: View the gender, age, location and language of the people who like your Page
• People Reached: See the people your post was served to in the past 28 days
• People Engaged: Find out who has liked, commented on or shared your posts, or engaged with your Page, in the past 28 days. Once you know who your most engaged audience is, you can better tailor your Boosted Posts to them.

 See also: Facebook Business Page Like

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