Far too often, brands spend days devising a Facebook marketing strategy only to see their post go live and ultimately show very little traffic or engagement. You immediately think what went wrong or what if no one really likes our brand? Don’t go down that dark rabbit hole because Facebook organic reach is still a struggle for even some of the biggest brands.
Let’s be honest–Facebook organic reach is extremely tough for those looking to boost their Page without ads. But there are ways to improve your reach and build a Facebook audience. Here are six steps to help your brand increase Facebook organic reach:
However, giving customers a rhyme and a reason to click “Like” on your page sweetens the pot a bit. One way marketers increase their Facebook community is by making a hub for discussions. Whether it’s weekly chats, a place for digital industry gatherings or simple Q&As, making your Facebook Page the go-to spot will help.
Offer your fans something unique that they can only get on your Facebook Page. That way people know there’s a payoff to follow and Like your page. This means you have to stay active, constantly offer new topics of discussion and hone in on the community aspect.
Bringing users in through community building is a great way to not only increase engagement, but get people to notice your brand organically. The more people interact with your brand on Facebook, the likelier your Facebook posts will pop up in their feed.
We’re not recommending to go overboard with Tweets and Instagram posts linking to Facebook. At the same time, what’s the harm of letting people know where to find you on Facebook within your Twitter, LinkedIn .
If not there, what about on your website? Is there an easy click to Like your Facebook Page on your homepage? Don’t worry about overhauling your website, but providing more than enough links to your Facebook page can do wonders. To add to this idea, try posting on whichever platform has the larger audience and remind users you’re on Facebook.
Take lessons from the first tip and let people know what to expect or what they’ll get in return for following you on Facebook. Open communication is always the best for a healthy relationship, so why not bring this aspect to your loyal customers?
According to MuseFind, 92% of consumers are more likely to trust a social media influencer over an ad or celebrity endorsement. While this isn’t the most “organic” way to increase traffic since influencers often have a price tag for their work, it’s still a method to funnel potential customers.
Let’s be honest–Facebook organic reach is extremely tough for those looking to boost their Page without ads. But there are ways to improve your reach and build a Facebook audience. Here are six steps to help your brand increase Facebook organic reach:
1. Use Facebook as a Community Hub
Having trouble building an audience on your Facebook Business Page? Ask yourself this–why should people even follow you on Facebook? If there’s no reward for hitting the Like button, most users won’t bother in the first place.However, giving customers a rhyme and a reason to click “Like” on your page sweetens the pot a bit. One way marketers increase their Facebook community is by making a hub for discussions. Whether it’s weekly chats, a place for digital industry gatherings or simple Q&As, making your Facebook Page the go-to spot will help.
Offer your fans something unique that they can only get on your Facebook Page. That way people know there’s a payoff to follow and Like your page. This means you have to stay active, constantly offer new topics of discussion and hone in on the community aspect.
Bringing users in through community building is a great way to not only increase engagement, but get people to notice your brand organically. The more people interact with your brand on Facebook, the likelier your Facebook posts will pop up in their feed.
2. Funnel Traffic From Other Pages
Building that initial audience is one of the hardest parts of increasing Facebook organic reach. And a simple way to increase traffic is to consistently remind audiences in other channels about your Facebook presence.We’re not recommending to go overboard with Tweets and Instagram posts linking to Facebook. At the same time, what’s the harm of letting people know where to find you on Facebook within your Twitter, LinkedIn .
If not there, what about on your website? Is there an easy click to Like your Facebook Page on your homepage? Don’t worry about overhauling your website, but providing more than enough links to your Facebook page can do wonders. To add to this idea, try posting on whichever platform has the larger audience and remind users you’re on Facebook.
Take lessons from the first tip and let people know what to expect or what they’ll get in return for following you on Facebook. Open communication is always the best for a healthy relationship, so why not bring this aspect to your loyal customers?
3. Find & Collaborate With Influencers
To piggyback on the last tip, another channel you could use to get more traffic is social media influencers. These power users can drive authentic traffic to your Facebook page with the right strategy in place.According to MuseFind, 92% of consumers are more likely to trust a social media influencer over an ad or celebrity endorsement. While this isn’t the most “organic” way to increase traffic since influencers often have a price tag for their work, it’s still a method to funnel potential customers.
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